![]() On September 9, 2015, Apple discontinued service and support for the first generation Apple TV. In July 2011, Apple discontinued the Front Row interface for Mac users. Later updates to the Apple TV, iTunes, and Remote software added support for the iPad, and introduced support for new features as they were added to iTunes. The Apple TV Software 2.1 update had been released the previous day, adding support for iPhones and iPod Touches running the Remote app as a software alternative to Apple Remote control hardware devices. On July 10, 2008, Apple released the Remote app through the newly-opened App Store. Front Row became deprecated, and a new interface was introduced for the original Apple TV in which content was organized into six categories, all of which appeared in a large square box on the screen upon startup (movies, TV shows, music, YouTube, podcasts, and photos) and presented in the initial menu, along with a "Settings" option for configuration, including software updates. The update allowed the iTunes Store content to be directly rented and purchased, as well as photo streaming and podcast downloads from MobileMe (which was called. On January 15, 2008, a software upgrade was announced this turned the Apple TV into a stand-alone device which removed the requirement for a computer running iTunes on Mac OS X or Windows to stream or sync content to it, and making most of the Apple TV's hard disk redundant. The Front Row interface of Apple TV Software 1.0. ![]() The name "iTV" was originally going to be used to keep the product in line with the rest of their "i"-based products ( iMac, iPod, etc.), but was not used because the British terrestrial broadcast network ITV holds the rights to the name in the UK and threatened to take legal action against Apple. Apple started taking pre-orders for Apple TV on January 9, 2007.
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